Cart abandonment is soaring with the economic downturn, but are you writing
off customers prematurely? Obtain cutting edge research and practical tips you can implement now to help reduce abandonment.
You spend lots of money and time acquiring customers. In an era of easy comparison shopping, intense keyword competition
and the economic situation, every customer you get to the shopping cart is precious. Why aren’t they clicking buy as soon
as they get to the shopping cart? Javelin Strategy & Research reports that identity theft and other online fears caused
retailers to miss out on $21 billion in online sales. Find out why security plays a big part in abandonment and what can
be done to address it.
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