| |
“To allay consumer fears and boost confidence, many
online businesses use trust marks—seals, logos and
icons displayed on a Web site that provide information
about what steps an online merchant is taking to
protect its customers."
-Yankee Group
|
|
| |
|
Which trust mark is right for your business?
|
| |
Read this Free White Paper to understand the strengths and weaknesses of four types of trust marks:
- Reputation (e.g. Better Business Bureau)
- Privacy (e.g. TRUSTe)
- Secure Sockets Layer (e.g. Verisign SSL)
- Security/Vulnerability Scanning (e.g McAfee Secure™ service)
Yankee Group describes why daily vulnerability scanning is the kind of tough , no-nonsense
measure that your consumers may be looking for before they can open up their wallets.
|
| |
| |
McAfee SECURE for Websites: A comprehensive Trust Mark Solution
|
| |
McAfee SECURE for Websites is a comprehensive service that includes
daily vulnerability scans of your e-commerce infrastructure, exactly the
kind of service Yankee Group describes.
More than 80,000 websites use McAfee SECURE trustmarks, including www.petco.com, www.footlocker.com,www.turbotax.com,
www.homedepot.com, www.redcross.org and many others. In fact, more than half of the
Internet Retailer Top 500 also counts on McAfee SECURE service to help them protect their
e-commerce operations and reassure customers.
Along with the free Trustmark white paper, you'll want to learn more about a solution that has delivered a 12%
average increase* in sales conversions.
Stop competing on price alone. Get McAfee SECURE service.
* As measured by A/B testing comparing sales when the McAfee SECURE trustmark was and was not displayed, from July 2008 - January 2009. Your results may vary.
|
| |
|
