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“To allay consumer fears and boost confidence, many
online businesses use trust marks—seals, logos and
icons displayed on a Web site that provide information
about what steps an online merchant is taking to
protect its customers."
-Yankee Group
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Which trust mark is right for your business?
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Read this Free White Paper to understand the strengths and weaknesses of four types of trust marks:
- Reputation (e.g. Better Business Bureau)
- Privacy (e.g. TRUSTe)
- Secure Sockets Layer (e.g. Verisign SSL)
- Security/Vulnerability Scanning (e.g McAfee Secure™ service)
Yankee Group describes why daily vulnerability scanning is the kind of tough , no-nonsense
measure that your consumers may be looking for before they can open up their wallets.
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McAfee SECURE for Websites: A comprehensive Trust
Mark Solution
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McAfee SECURE for Websites is a comprehensive service that includes
daily vulnerability scans of your e-commerce infrastructure, exactly the
kind of service Yankee Group describes.
More than 14,000 businesses use McAfee SECURE trust marks including
Petco, Collections Etc., Vermont Teddy Bear, Footsmart and many
others. In fact, more than half of the Internet Retailer Top 500 uses
McAfee SECURE service to help them secure their e-commerce operations
and reassure customers.
Along with the Trust Mark white paper, you’ll want to learn more about a
solution that delivers a 12%
average increase in online sales.
Stop competing on price alone. Get McAfee SECURE service.
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