“Website security certification from McAfee—the biggest name in security—is something our customers respond positively to.”
- Cathy McManus, Stacks and Stacks
“The McAfee SECURE trustmark helps build trust with prospects and repeat customers.”
- Bob Stetzel, VP IeT,
Vermont Teddy Bear
“McAfee’s certification of our site security increases our sales.”
- Jay Greenberg, Spencer Gifts
McAfee SECURE Website Certification Leads to Increased Sales
When you boost your customers’ confidence, you boost your bottom line
Nearly one in two shoppers abandon their shopping carts due to security fears.1 Fortunately, McAfee has the answer: a website certification service called McAfee SECURE that arms e-commerce businesses with what they need to build trust and increase traffic and online sales.
McAfee SECURE website certification service delivers the most comprehensive certification standard available, along with a better return on your security investment. It also leverages the McAfee brand that consumers know as the world’s largest dedicated security company.
Comprehensive Security Certification = Customer Confidence
For tens of thousands of e-commerce merchants, the McAfee SECURE trustmark has proven to be highly effective at reassuring potential customers that their personal information is more secure. The technical foundation of the McAfee SECURE website service rests on daily, comprehensive site scanning that tests a merchant’s website for more than 40,000 vulnerabilities.
In addition to this daily hacker testing, sites that earn the McAfee SECURE trustmark also undergo a series of periodic tests for accidental practices that can lead to bad publicity and lost customer confidence. For example, McAfee SECURE website testing includes checks for unintended links to
malicious websites, the hidden presence of browser exploit code, and the accidental sharing of customer email data with spammers.
For More Information:
Please call us at 877-302-9965 or visit us online at www.mcafeesecure.com
McAfee SECURE Trustmark Increases Sales Conversion by an Average of 12%
A 12% boost. How do we know? Over 300 A/B tests of the underlying McAfee SECURE technology have been conducted. Under these tests, one group of consumers is shown the trustmark and the other sees the unmarked site. On average, sites that display the trustmark enjoy a 12% increase in sales conversion.2
Build the Trust that Builds your Business with the Best in Web Security
McAfee, Inc. is the world’s largest, dedicated, security technology company—a company that is committed to relentlessly tackling the toughest security challenges. McAfee is a trusted brand that is the undisputed industry leader in web security. Consumers immediately recognize the McAfee brand and are reassured when they visit a website that uses the McAfee SECURE service.
Increase Your Visibility in All Major Search Engine Results
By joining the McAfee SECURE website service, merchants also enjoy additional exposure on major search engines like Google, Yahoo! and Microsoft Bing (along with 19 others!). That’s because sites that use the McAfee SECURE service are highlighted in the search results of the huge community of McAfee SiteAdvisor® software users.
This award winning free consumer plug-in displays the trustmark and other safety rating information next to a site with McAfee SECURE services so your store can really stand out in the crowd.
Exclusive Opportunity to Reach Security Conscious Shoppers
Websites that display the McAfee SECURE trustmark can also be featured in the McAfee SECURE Certified Merchant Directory.
This is an exclusive opportunity only available to sites that carry the McAfee SECURE trustmark. The Certified Merchant Directory helps merchants to promote their website to security conscious shoppers to drive more traffic to their site.
|1. Consumer Online Shopping survey conducted by Harris Interactive on behalf on McAfee, Inc., June 2009.|
|2. As measured by A/B testing comparing sales when the McAfee SECURE trustmark was and was not displayed, from July 2008 - January 2009.|
|Your results may vary.|
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