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McAfee SECURE™ for Websites Services
Improved sales conversions by an average 12%*
July 7, 2011Fly fishing retailer hooks higher conversions (Internet Retailer) AvidMax Outfitters lures higher-converting shoppers with a payment security seal. Read how AvidMax saw a boost of more than 9% in visitors-to-conversion rate, contributing to a double digit percentage increase in sales, after displaying the McAfee SECURE™ trustmark.
March 22, 2011SEO to Social Media: Best Practices to Turn Online Shoppers Into BuyersAs consumers grow more dependent on social networking sites and mobile devices, retail marketers must reassess placement on search engine results pages and revisit landing pages. View this free, educational webinar that contains the latest trends and best practices in traffic acquisition and landing page optimization from industry experts Performics and SiteTuners, to convert your online shoppers into confident buyers.
April 22, 2010Most Online Shoppers Wait More than One Day (Marketing Vox)The findings of "Digital Window Shopping: The Long Journey to Buy" indicate that the average delay between first visit to a site and final purchase was 33 hours and 54 minutes.
April 19, 2010McAfee Lends Security to 99% of Rich Media Ads in U.S. (WebProNews)McAfee and Adgregate have partnered on what they're calling the industry's first secure advertising. WebProNews spoke with Brent Remai, VP of Consumer Marketing at McAfee about what this means for advertising.
March 10, 2010Reduce Abandonment and Turn Your Site's Browsers Into Buyers Cart abandonment rates are soaring with the economic downturn, but are you writing off customers prematurely? View this free, educational webinar that contains ground breaking research in the concept of purchase delay, or the time it actually takes a shopper to make a purchase after visiting a site.
March 5, 2010McAfee Wins 2010 SC Magazine Awards in Multiple CategoriesMcAfee, Inc. (NYSE:MFE) has been recognized with SC Magazine's 2010 Awards in the following categories: Best Anti-Malware solution and Best Security Solution. The announcement was made yesterday at the annual RSA Conference in San Francisco.
March 3, 2010McAfee Launches Vulnerability Detection and Response GroupMcAfee, Inc. (NYSE:MFE) announced the formation of the McAfee Vulnerability Detection and Response Group, which is chartered to respond to critical outbreaks by providing incident response and forensics specialties, as well detailed root cause analysis, provide detailed vulnerability analysis of malware samples and drive vulnerability discoveries throughout McAfee and its partners to ensure quick patch creation by the vendors affected.
February 12, 2010Z Gallerie Furnishes Security with McAfee SECURE ServiceSteven Kartstein has run Z Gallerie's online operations since 2003: I knew people were worried about credit card and identity theft. But it didn't click with me how we could communicate with our customers that their Z Gallerie shopping experience was safe. Then I downloaded a McAfee white paper and I started thinking about this in a different way.
January 25, 2010Why Do We Take Risks When We Shop Online? (Alibaba)By now most of us know how important it is to protect our personal information when we shop online, yet many of us continue to shop even when we suspect that a site might not be safe. So, why do we ignore warning bells and go ahead with risky purchases? Part of the problem is that it is difficult for many shoppers to determine whether a specific site is safe or not.
January 14, 2010Use Trust Seals to Increase Conversion Rates (eBusiness Optimization)Smart online marketers use seals on websites to transfer trust from a well-know company to visitors and to make them feel comfortable about their privacy, confidentiality or other concerns. In our terms, we use them to increase the conversion rate of websites.
June 30, 2009The Sad Tale of Abandoned Shopping Carts (eMarketer)According to an e-tailing group survey, nearly 60% of US online retailers surveyed are seeing cart abandonment rates of over 20% this year.
March 17, 2009Retailers Missed Out on $21 Billion in Sales in 2008 Due to Online Shopping Fears (Javelin Strategy & Research)The study found that 12 percent of fraud victims report they no longer shop online, while 25 percent said that the frequency of their online purchases has decreased, and 19 percent say they now spend less money when shopping online.
