| SECURING THE SALE: |
| Turn your site's browsers into buyers |
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| Join us for an on demand webniar |
| Website cart adbandonment rates are soaring with the economic downturn,
but are you writing off customers prematurely? |
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| Join us for a discussion of ground breaking research into the concept of purchase delay,
or the time it actually takes a shopper to make a purchase after visiting a site |
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Presenters
- Shane Keats from the world’s largest dedicated security company McAfee will reveal surprising data about how long it takes customers to "get to yes.”
- Jeff Goodell from research firm Harris Interactive will share results of a May survey about how online merchants can use trust and security to bring in customers
- Bryan Eisenberg from Website monitoring software vendor FutureNow will offer concrete solutions for e-tailers looking to reduce purchase delay and abandonment.
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Key Takeaways
- The top-five reasons for site abandonment
- Easy-to-implement security features that can drive trust and sales
- Examples of average delay time and sales conversions for merchants
- Three ways to reduce abandonment now
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