Case Study

How a regional container distribution company became competitive against larger rivals online.

Industry
Packaging supply
Founded
1978
Increase
8.3%

Container & Packaging Supply (CPS) is a family-run distributor of containers. Over the years, it has expanded their customer base well beyond their Boise headquarters. Keith McCauley, their Director of Marketing, realized he needed to give his website visitors a reason to choose Container & Packaging Supply over big, national competition.

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To do that, Keith knew he needed to reassure customers that they were safe, which is why he tried out a few security seals. Dissatisfied with the results, he turned to the McAfee SECURE service. As a numbers-driven businessman, he decided to display the trustmark to 50% of his site's visitors to test out the service. Ultimately, the results showed that displaying the trustmark increased sales by 8.3%.

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