Case Study

How the founder of a value-added software reseller realized his business needed trust

B2B value-added software reselling

Fourlane is a B2B company that resells, implements, and advises on QuickBooks, the accounting software, as well as Acumatica, an enterprise resource planning (ERP) software. Because Fourlane regularly performs a deep dive into clients’ core financials and the inner workings of their business, clients need to have a very high level of trust and confidence in their ability to handle sensitive data.

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Although Fourlane's website is safe, they realized they needed to communicate this to customers. Because McAfee is the most recognized name in building trust online, they opted for the McAfee SECURE service. Despite initial hiccups—including an improperly implemented trustmark that showed no impact on sales—Fourlane eventually saw a 60% increase in sales with the McAfee SECURE service!

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