Case Study

How a company that needed to look safe in search results earned trust from new customers

ID Card Group
Industry
ID cards materials & equipment
Increase
9.9%

The ID Card Group is a B2B supplier of materials and equipment needed to make identification cards. In 2008, they grew worried that customers had no way of telling if the website was safe, especially in search engine results where most of his traffic came from. And because they sells security-related products, being seen as unsafe could seriously harm their business.

Download the case study to get the full story.

While trying to find some way to reassure customers, they found a few companies offering security seals. But what made the McAfee SECURE service stand out was that it highlights certified sites in the search results of tens of millions of people. Encouraged, they ran an A/B test and found that the McAfee SECURE certification increased online sales by 9.9%!

Download
Name
Work Email

Primary Website

Company Name

Phone Role

By clicking download you agree to our terms and privacy policy.