The ID Card Group is a B2B supplier of materials and equipment needed to make identification cards. In 2008, they grew worried that customers had no way of telling if the website was safe, especially in search engine results where most of his traffic came from. And because they sells security-related products, being seen as unsafe could seriously harm their business.
While trying to find some way to reassure customers, they found a few companies offering security seals. But what made the McAfee SECURE service stand out was that it highlights certified sites in the search results of tens of millions of people. Encouraged, they ran an A/B test and found that the McAfee SECURE certification increased online sales by 9.9%!