How a retailer of Apple product accessories grew their core business.

Incase is a consumer retail company that designs cases, bags, and accessories, mostly for Apple products. By 2010, they were industry leaders, and faced a typical challenge for companies in that enviable situation: how to grow the business without compromising the brand. Searching for solutions, they discovered the McAfee SECURE service..

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Although they were familiar with the brand, they were still skeptical that it would have a true impact on their sales, and asked for an A/B test to prove the conversion lift was real. After 3 weeks of running the 50/50 test, Incase saw their online sales increase by 3.3%!