Incase is a consumer retail company that designs cases, bags, and accessories, mostly for Apple products. By 2010, they were industry leaders, and faced a typical challenge for companies in that enviable situation: how to grow the business without compromising the brand. Searching for solutions, they discovered the McAfee SECURE service..
Although they were familiar with the brand, they were still skeptical that it would have a true impact on their sales, and asked for an A/B test to prove the conversion lift was real. After 3 weeks of running the 50/50 test, Incase saw their online sales increase by 3.3%!