Case Study

How a very famous, 145 year-old candy company converted a skeptic and boosted online sales.

Jelly Belly
Industry
Confectionary
Founded
1869
Increase
6.42%

Being established as Jelly Belly is a blessing and a curse: On one hand, they've been around since 1869 and are the number one retailer of jelly beans worldwide. On the other, there aren't that many new markets for Jelly Belly to grow into. When approached with the McAfee SECURE service, Jason Marrone, the man responsible for growing the business online, was dubious.

Download the case study to get the full story.

"Honestly, I was very skeptical," said Jason. "Jelly Belly is a well known, very trusted brand. I didn't think a security certification would make a difference." But when Jason ran an A/B test, displaying the trustmark increased sales by 6.42%!

Download
Name
Work Email

Primary Website

Company Name

Phone Role

By clicking download you agree to our terms and privacy policy.