Case Study

How a very famous, 145 year-old candy company converted a skeptic and boosted online sales.

Jelly Belly

Being established as Jelly Belly is a blessing and a curse: On one hand, they've been around since 1869 and are the number one retailer of jelly beans worldwide. On the other, there aren't that many new markets for Jelly Belly to grow into. When approached with the McAfee SECURE service, Jason Marrone, the man responsible for growing the business online, was dubious.

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"Honestly, I was very skeptical," said Jason. "Jelly Belly is a well known, very trusted brand. I didn't think a security certification would make a difference." But when Jason ran an A/B test, displaying the trustmark increased sales by 6.42%!

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