LeadThink doesn't sell a product. Instead, they help connect people with the dating platform that best fits their needs and situation. Because dating involves highly personal information, and because the site is constantly redirecting people to new platforms on new URLs, trust is of the utmost importance for the business.
Although they were already using a security seal, it was giving them more problems than it was worth—and worse, it even appeared to be dragging their conversions down. LeadThink turned to the McAfee SECURE service due to its strong brand recognition, and after running an A/B test, found that the McAfee SECURE certification increased conversions by 13.07%!