Case Study

How a farm & home retailer convinced new shoppers that they were safe.

Lone Wolf
Farm supply

Farm retailer Rural King has grown to 55 stores in seven Midwestern states, where it has a strong customer-centric reputation. By 2009, Rural King's website was regularly selling to people in places where they had no physical stores—and therefore no way of knowing about the company's trustworthy reputation.

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As problems like identity theft and malware made the news, they needed to communicate to new customers that was a safe, legitimate place to do business. That's why they turned to the McAfee SECURE certification, displayed the system of trustmarks to 50% of their visitors, and saw a 11.65% increase in sales!

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