Case Study

How a farm & home retailer convinced new shoppers that they were safe.

Lone Wolf
Industry
Farm supply
Founded
1960
Increase
11.65%

Farm retailer Rural King has grown to 55 stores in seven Midwestern states, where it has a strong customer-centric reputation. By 2009, Rural King's website was regularly selling to people in places where they had no physical stores—and therefore no way of knowing about the company's trustworthy reputation.

Download the case study to get the full story.

As problems like identity theft and malware made the news, they needed to communicate to new customers that ruralking.com was a safe, legitimate place to do business. That's why they turned to the McAfee SECURE certification, displayed the system of trustmarks to 50% of their visitors, and saw a 11.65% increase in sales!

Download
Name
Work Email

Primary Website

Company Name

Phone Role

By clicking download you agree to our terms and privacy policy.