Case Study
How a farm & home retailer convinced new shoppers that they were safe.
Farm retailer Rural King has grown to 55 stores in seven Midwestern states, where it has a strong customer-centric reputation. By 2009, Rural King's website was regularly selling to people in places where they had no physical stores—and therefore no way of knowing about the company's trustworthy reputation.
As problems like identity theft and malware made the news, they needed to communicate to new customers that ruralking.com was a safe, legitimate place to do business. That's why they turned to the McAfee SECURE certification, displayed the system of trustmarks to 50% of their visitors, and saw a 11.65% increase in sales!