Case Study

How a real estate ecommerce CEO learned to stop worrying and love the floating trustmark.

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Housing blueprints

The Plan Collection sells building plans online for people who want to build their own perfect homes. Because their sales cycle is somewhat long (two to five weeks), their CEO, Brian Toolan, believed they could increase conversions with a security seal.

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When he turned to the McAfee SECURE service, he was hesitant to use the floating trustmark, believing it took up too much real estate on their site. After an initial round of testing didn't yield the results he wanted, Brian tested the floating trustmark. After 4 months and nearly 350,000 visits, he saw that the McAfee SECURE service lifted revenue by 55%.

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