Case Study

How a stock footage CEO stopped doubting, swapped security seals, and increased his paid subscriptions.

Stock footage
12% is a royalty-free stock footage company that has over 100,000 downloads every week. When CEO Joel Holland learned about the McAfee SECURE certification in 2011, he was already using a security seal, and was skeptical that a different one would have a bigger impact.

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Despite his doubts, Joel decided to run a test—the McAfee SECURE trustmark versus the security seal he was already using. Although he was expecting little to no difference, Joel was stunned by the results. Over the same period of time, displaying the McAfee SECURE trust mark produced 4,000 more sales than the other seal—a sales increase of 12%!

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