Case Study

What a lifestyle retailer did to see a double-digit sales boost.


cl-z-gallerie


Industry
Home furnishings & decor
Founded
1979
Increase
12.9%

Founded in 1979 by a trio of Southern California siblings, Z Gallerie grew to become a lifestyle retailer selling furniture, lighting, art and more in 55 stores across 18 states. By 2007, the online store was the company's biggest sales channel, and Steven Kartstein, the head of Z Gallerie's online operation, was worried that that security concerns were affecting visitors—and sales.

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Steven realized that visitors had no way of knowing if the website was safe, so when he heard about the McAfee SECURE certification, he was intrigued. He decided to run an A/B test, showing 50% of zgallerie.com's visitors the trustmark. 50% wouldn't see it. When he got the results back, Steven was stunned: the McAfee SECURE service had increased online sales by 12.9%

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