Life can be simple and uncomplicated. We are frustrated not being in control to manage our communities, our interests, our schedules and our interactions. That should not be the case with the technology available. We start with the consumer first. We want him to use FRIDAY to lighten his life, not engulf him. We aim for FRIDAY to be less, not more. He will have full control over all that he adds to that platform. We will use all technology available to make this possible. We want to provide businesses the power to own and delight their members. No reason that businesses should be swamped with operations. Shouldnt that be automatic? So they can focus on being creative to manage growth. FRIDAY aims to do all that and more.