Performance Auto was founded in 1981 by Rodney and Margaret Harris to help area racers in the Red River Valley.
By the fall of 1982, the pair purchased a building on Main Avenue in Fargo and Performance Auto served racers in that location for the next 30 years. While the main focus has centered on circle track dirt track racing parts, Performance Auto has helped drag racers, street performance, and kart racers stay on track with various performance parts and safety equipment.
In December of 2006, area racing supporters Jake and Sharnel Bitker acquired Performance Auto from the Harris'. In the winter of 2011-2012 Performance Auto moved to its current location at 3401 Interstate Blvd in Fargo.
In January of 2017, a second location was opened in Grand Forks, ND at 5700 Gateway Dr. #5. There is a Performance Auto outlet located in Winnipeg, Manitoba.
An online store: ShopPerformanceAuto.com was launched to help racers purchase various products without leaving the comfort of h